Online Marketing Phoenix

Phoenix is a driving city built on a grid of very wide, very fast arterials. That geography changes which advertising works here.

The grid problem

Bell, Thunderbird, Camelback, Indian School, Southern. Six lanes, forty-five miles an hour, deep setbacks, and commercial frontage stretching for miles.

A Phoenix driver passes hundreds of businesses on a single trip and consciously registers almost none of them. Your monument sign is read by people already turning in. Everyone else is watching the road.

That is a specific, physical marketing gap, and no amount of search advertising addresses it. Search finds people who are already looking for you.

Do the online work first

To be clear, because this page is about physical advertising and could be read the wrong way: get your online presence right first.

Google Business Profile complete and accurate. Hours right. Photos current. Reviews being asked for. Showing up when people search your category plus your suburb.

All of that is cheaper than anything physical and it catches the people with intent. If it is not done, do it before spending on visibility.

Then the gap

Once that is in place, the untouched group is the drive-past traffic, and in Phoenix it is enormous.

A helium balloon at 120 feet clears the low rooflines and wide setbacks that make valley businesses invisible from the road. A 13-foot blimp with your name printed on both sides is $1,526 once and keeps working for years.

Around 40 of these fly weekly in greater Phoenix on our equipment, which is a reasonable indication that valley businesses find it works.

The local advantage

Because we are here, you can test it without buying anything. We run them on a daily rate in greater Phoenix and Tucson: we bring the balloon, the helium, the install, the weather watching and the removal.

One weekend is $494.50 for a balloon or $594.50 for a blimp. That is a real experiment rather than a leap.

More at balloonrentals.com.